Global market developments and flavor trends that support your product development
Quickly grasping trends in diversifying markets is vital for fast-moving product development. Takasago’s global network is essential in finding, summarizing, and communicating recent trends and market developments to our customers. Having a multifaceted and multicultural understanding of the whole picture gained from information that can only be obtained locally is one of Takasago’s core strengths.
A multicultural and multinational team effort
Takasago’s global cross-functional teams, including marketing, consumer insights, and R&D, have gathered, analyzed, and summarized over 2700 data sources from over 20 countries to create a report summarizing all relevant macro and flavor trends for the beverage and food industry.
Macro Trends
Emerging trends that broadly impact the food & beverage industry globally. These trends are influenced by dynamic changes in macro factors such as political and economic instability, environment, technology advancements, and demographic changes as well as consumer attitudes and behaviors related to physical and emotional wellness, planet health, and new product experiences.
EMPOWER WELLNESS
Consumers are taking a proactive approach to health, driving demand for products that support prevention and longevity.
EMOTIONAL JOURNEY
Growing stress and uncertainty are increasing demand for products that support emotional balance, resilience, and everyday joy.
ECO RESILIENCE
Sustainability concerns are accelerating investment in resilient food systems built on ethical, future-focused practices.
MULTI-IDENTITY SOCIETY
As identities and lifestyles diversify, inclusive products that connect both functionally and emotionally are gaining importance.
SIMPLIFY & THRIVE
Consumers seek convenient solutions that deliver excitement and quality without sacrificing time.
AI-NOVATION
AI is transforming the food industry by enabling smarter, more personalized solutions across health, taste, and sustainability.
EXPECT THE UNEXPECTED
Consumers are drawn to food and drink experiences that surprise, delight, and invite sharing.
Flavor Trends
Latest flavor trends around the world that Takasago identifies based on consumer preference & interest and dynamic market activities. These flavor trends can help inspire new flavors & product innovation for the food & beverage category.
TASTE MOSAIC
Fresh, creative flavor combinations using fruits and botanicals are meeting consumer demand for discovery and balance.
BOLD TWISTS
Unexpected flavor combinations are redefining taste by delivering bold, sensory-driven experiences.
IMAGINATIVE FLAVORSCAPE
Story-driven flavors inspired by mood and imagination are creating immersive, memorable taste experiences.
FLAVOR PASSPORT
Global and local cuisines are blending as consumers explore diverse food cultures with renewed curiosity.
TASTE OF HAPPINESS
Uplifting flavors that evoke positive emotions are increasingly influencing food and beverage choices.
Driving Innovation
We are eager to help our customers to create new products that reflect actual new taste preferences and market trends.
This report is one example of how all the gathered knowledge is shared globally and combined with our technology to create authentic, market-winning flavors for you which meet consumers’ expectations.