A people-centric & deeply engaging fragrance experience
We are grounded in deep people learning fueled by foresight to drive creation.
Deep human connections
Through continued interactions, we maintain deep engagements to better understand how people’s needs are being impacted and to uncover solutions to better their life.
But we go even further. We focus not only on understanding the new normal and how people’s habits are changing, but on understanding how is the future being impacted and people’s top post-pandemic needs.
When we carry out studies, we recruit forward-thinking influencers to provide a future lens on topics, categories, concepts and new fragrance directions. Their output provides us with a visionary (or foresight-based) approach to how we create for tomorrow and beyond. We understand that the most relevant fragrances are those that connect with people and are made just for them, to solve or fulfill a need.