Creating new cultural icons
Creating a fragrance is a human journey, between a brand, a perfumer and the creative teams.
A unique journey where the brand is always at the center.

Roger & Gallet - Vanille Soleil (Eau Parfumée)
Launch date: 2025.04
Perfumer: Karine Dubreuil-Sereni
The divine melody of vanilla Madagascar textured by an original accord of salty notes and solar white flowers for an amber floral trail to be adopted all year round. My inspiration was an urban vanilla less sweet than the one we know, faceted by a salty marine note and white flowers. A vanilla you'd want to wear all year round.

Burberry - Hero Parfum Intense
Launch date: 2025.03
Perfumer: Aurélien Guichard
Burberry Hero Intense is the bold new fragrance in the Hero collection. Deep and captivating, this fragrance is built around an emblematic trio of cedar oils. In the top note, black pepper adds a touch of vivacity, while a rich leather accord in the base amplifies the power of the composition. With its angular lines, the bottle proudly displays the Burberry logo and reinterprets the silhouette of a horse's hoof in an abstract way.

Givenchy – Gentleman Society EDP Ambrée
Launch date: 2025.02
Perfumer: Karine Dubreuil-Sereni
The Gentleman Society opens its doors to a world more flamboyant than ever with the new Eau de Parfum Ambrée. The fragrance bold signature is adorned in gold for gentlemen who live and reveal themselves in the spotlight. Gentleman Society Ambrée enhances the iconic woody note of Gentleman Society, with a new amber touch, characterized by the intense notes of TaSuKI Vanilla. The captivating union of narcissus flower and vetiver quartet is enhanced by the rich notes of leather and tobacco.

Shiseido Ginza Datura EDP
Launch date: 2025.02
Perfumer: Karine Dubreuil-Sereni
Ginza Datura envelops the wearer in a mysterious aura, evoking an elusive woman, magnetic and free, mistress of her destiny. This fragrance is an invitation to explore the glittering streets of Ginza, where every corner hides a new mystery. Ginza Datura captures the very essence of Tokyo: a dynamic, vibrant city full of surprises.
In the top notes, ylang-ylang and grapefruit bring an invigorating freshness that awakens the senses. In the heart, a rare and precious accord of datura creates an intoxicating floral bouquet. In the base, woody accords of guaiac wood and sandalwood bring sensual, magnetic depth. Suave and vibrant, sandalwood leaves a comforting imprint.

Narciso Rodriguez – Narciso EDP Radiante
Launch date: 2025.02
Perfumer: Aurélien Guichard
Narciso Eau De Parfum Radiante is a vibrant fragrance from the iconic Narciso collection, enveloping the wearer in a luminous, soft essence. The fragrance captures the essence of relaxation and well-being, through delicate top notes, a tender floral heart and a sensual base. White aldehydes illuminate a fresh, green and luminous lily of the valley accord.

Burberry - Her EDP Intense
Launch date: 2025.01
Perfumer: Aurélien Guichard
Burberry Her Intense Eau de Parfum is an invigorating, gourmand fragrance for women. Its deep scent reflects an even freer, bolder character, ready for new adventures. This latest addition to the Burberry Her collection enriches the iconic scent of the original fragrance with fruity notes of wild strawberry and orange blossom, enhanced by warm, ambery woody notes. The bottle is presented in a more pronounced shade of pink matte lacquer, evoking the intensity and femininity of the fragrance.

Narciso Rodriguez – Musc Collection - Les Luminances Safran Musc EDP
Launch date: 2025.01
Perfumer: Aurélien Guichard
Safran Musc Eau De Parfum Intense combines the iconic Narciso Rodriguez musc with precious saffron. This exquisite fragrance is part of the Les Luminances collection by Narciso Rodriguez Parfums – a collection of fragrances for both men and women. Revered for its fiery color and distinctive scent, saffron’s delicate threads must be harvested by hand, early in the morning to avoid damage from the sun. One hundred thousand crocus flowers are needed to produce just one kilogram of saffron, making saffron so precious, it is often referred to as 'red gold'.

Boss – Boss The Collection - Fearless Pepper EDP
Launch date: 2025.01
Perfumer: Karine Dubreuil-Sereni
BOSS The Collection offers carefully combined ingredients that are easy to wear. Fearless Pepper captures the unforgettable style of the blue cotton shirt. The fragrance of unabashed edginess, as untamed pepper oil collides with a fresh mineral accord.

Boss – Boss The Collection - Wild Violet EDP
Launch date: 2025.01
Perfumer: Aurélien Guichard and Leonardo Lucheze
BOSS The Collection offers carefully combined ingredients that are easy to wear. Wild Violet captures the inimitable impact of a velvet and leather jacket. Choose the fragrance of unchained tenderness, where a compelling leather accord releases the wild violet within.

Elie Saab – Elixir Love EDP
Launch date: 2024.10
Perfumer: Aurélien Guichard and Leonardo Lucheze
Elie Saab Elixir Love is a manifesto for love that resonates like a haunting potion.
A floral bouquet radiating sensuality. Incandescent red roses meet an essence of rose, dazzling white neroli and luminous notes of jasmine. This voluptuous florality is enhanced by an addictive cherry accord. The warm, woody gourmand notes of oakmoss and patchouli structure this sensual trail. The love accord, the ultimate ingredient of the love potion, is an olfactory creation that recreates strong emotions of attachment and seduction.

Dolce&Gabbana - Velvet Zafferano EDP
Launch date: 2024.10
Perfumer: Aurélien Guichard
Vibrant and spicy, warm and sensual. Dolce&Gabbana Velvet Zafferano pays tribute to saffron: a precious spice, steeped in history and symbolism, which holds a place of honor in Italian history and culture. Rich and opulent, saffron reigns supreme in the Dolce&Gabbana Velvet Zafferano fragrance, contrasting with the fiery feel of golden tobacco leaves. A unique alchemy that evolves into a warm, sensual fusion of woody patchouli, captivating vanilla and amber cistus, exhaling a bewitching trail that lingers on the skin. This fragrance is part of Dolce&Gabbana's exclusive Velvet Collection, a set of luxurious fragrances embellished with the precious touch of velvet, inviting us to discover and explore the craftsmanship so dear to the house. An intimate, authentic journey through the olfactory memories of the designers and their love of their homeland.

Edeniste Oud Ghazal
Launch date: 10.2024
Perfumers: Aurélien Guichard, Jérôme Di Marino, Claire Liégent (Oud Ghazal)
Edeniste has created a range of Eau de Parfums formulated to regulate and rebalance stress levels, the first generation of active wellness fragrances driven by neuroscience.
Why active? Because each of them contains a patented destress accord, scientifically proven to reduce your bio marker of stress level, meaning reduce your cortisol level responsible of your daily stress.
OUD GHAZAL is an ultra modern gourmet Oud perfume with the olfactive texture of a deliciously decadent fruit syrup drizzled over smouldering and smoky woodchips.
Deeply magnetic and irresistible, the careful blend of ingredients triggers skin-tingling lust and carnal attraction. And a one-of-a kind edible chiaroscuro between smokiness and deliciousness.

Narciso Rodriguez – Musc Collection - Les Transparences Wild Tuberose EDP
Launch date: 2024.09
Perfumer: Aurélien Guichard
Wild Tuberose Eau De Parfum Intense is a luminous unisex fragrance in the new Les Transparences collection by Narciso Rodriguez Parfums. Les Transparences collection is a trio of fragrances that introduces a new dimension to the musc collection – each scent highlighting a unique olfactory contrast, which reveals the most expressive aspects of musc. Wild Tuberose eau de parfum intense combines the signature Narciso Rodriguez musc with night-blooming wild tuberose, revered for its deeply intoxicating scent.

Elie Saab – Le Parfum Bridal EDP
Launch date: 2023.09
Perfumer: Aurélien Guichard
The new signature scent is the promise of a luminous fragrance, as precious and captivating as the most beautiful Elie Saab wedding gown. The most luminous and textured raw materials have been selected to create Le Parfum Bridal. Inspired by a wedding bouquet, this opulent floral woody musky fragrance is composed of ylang-ylang and orange blossom notes. The vibrant floral notes induce a petal-filled contrast, as precise and delicate as lace. These dazzling notes are enveloped by Madagascar vanilla and ambroxan that bring volume to the creation. Ambrette adds the ultimate sparkle to the fragrance.

Matière Première – Extraits de Parfum: Crystal Saffron, Santal Austral, Radical Rose, Encens Suave, Falcon Leather
Launch date: 2024.08
Perfumer: Aurélien Guichard&
“With this collection of MATIERE PREMIERE Extraits de Parfum, I wanted to reach a balance between olfactive richness and edginess. More palpable textures, profound quality, deeper comfort.”
Aurélien Guichard, Founder and Creative Perfumer
One common creative approach for all the Extraits de Parfum
・ a higher perfume concentration
・ a higher dosage of the central main ingredient
・ the addition of a guest ingredient to bring a new facet to the note

Roger & Gallet - Cologne Twist (Eau de Cologne)
Launch date: 2024.08
Perfumer: Karine Dubreuil-Sereni
The natural freshness of Sicilian and Calabrian citrus, warmed by the peppery power of elemi and the enveloping nobility of white woods. A combination of 13 natural plant essences for an invigorating sensation of woody freshness.

Rabanne - Night Soul EDP
Launch date: 2024.07
Perfumer: Aurélien Guichard
Taking its cue from the unbridled freedom and spiritual exhilaration of Monsieur Rabanne’s 1980s nightclub, Black Sugar, Night Soul pays tribute to endless Parisian nights. Drawing its power from the esoteric properties of palo santo, the South American “holy wood”, this outstanding fragrance is crafted with gleaming sandalwood. A fig cream accord, deepened with velvet-smooth tonka bean, adds sensual delights to this spiritual blend.

Rabanne - After Club EDP
Launch date: 2024.07
Perfumer: Aurélien Guichard
Surrender to this sensuality of a fragrance inspired by the late-night music and vibrations of Monsieur Rabanne’s legendary after-parties. An exuberant blend of different silver and gold vanillas sparkles like a mirror ball above the dancefloor, lending the scent a fragrant beat that lasts until dawn. Cool white lavender is amplified by animalic labdanum and a luscious-as-caramel, bespoke amber accord, a rich, smooth trail.

Givenchy – Gentleman Society EDP Extrême
Launch date: 2024.03
Perfumer: Karine Dubreuil-Sereni
Givenchy invites the most unstoppable Gentlemen to join the edgiest society with Gentleman Society Eau de Parfum Extrême. A dark iced coffee accord pushes this powerful woody floral spicy fragrance to sensational limits for the most extreme Eau de Parfum.
Clary sage, peppermint and fiery nutmeg create an immediate aromatic and spicy twist. The mysterious heart reveals the original Gentleman Society accord, blending narcissus absolute and orris concrete, contrasted by the signature quartet of vetiver. A powerful and unexpected coffee extract absolute, paired with the aromatic top, develops out of this accord. At the base, woody notes of cedar and sandal are deepened by patchouli essence and vanilla absolute, perfecting this deep trail.

Shiseido Ginza Night EDP
Launch date: 2024.02
Perfumer: Karine Dubreuil-Sereni
When night falls on Tokyo, a mysterious and mystical atmosphere surrounds the Aura city. Inspired by this fascinating atmosphere, Shiseido Ginza has created Night. The Eau de Parfum seduces with its contrasting accords and ingredients that are 88% of natural origin. The vegan fragrance opens on a sparkling, fresh note of redcurrant and mandarin, and reveals in the heart a suave floral bouquet of lily, gardenia and jasmine. In the base note, warm vanilla nuances melt with noble cedarwood.

Burberry - Hero Parfum
Launch date: 2024.02
Perfumer: Aurélien Guichard
A trio of cedarwood oils invigorated by amyris and enhanced with cypriol oil for a fragrant touch. Presented in a glass bottle adorned with the Burberry logo. Burberry Hero, an intense, powerful fragrance.

Dolce&Gabbana - DGVIB3 EDP
Launch date: 2023.11
Perfumer: Aurélien Guichard
Dolce&Gabbana DGVIB3 Eau de Parfum captures the brand's essence, translating it into a complex yet perfectly balanced fragrance with refreshing and enveloping notes and made to be worn by everyone. DGVIB3 Eau de Parfum fragrance is a statement of style and belonging.

Matière Première - Vanilla Powder EDP
Launch date: 2023.10
Perfumer: Aurélien Guichard
Palo santo oil Ecuador brings structure and verticality. The addictive character of vanilla is reinforced by coconut powder. White musks envelop the vanilla and powders for a contemporary, luminous perfume.

Kenzo – Memori Encens Lumière EDP
Launch date: 2023.03
Perfumer: Karine Dubreuil-Sereni
Encens Lumière is part of the Kenzo Memori Collection, a collection of joyful and comforting Eaux de Parfum that invite you to enter the Tea House and relive Kenzo's olfactory memories.
At the back of the house, a hut with mystical fragrances: those of the worn leather and silk of kimonos, majestic robes impregnated with the incense sachets that geishas slip into the hollows of their sleeves to perfume themselves. An interpretation of this fabric shelter, Eau de Parfum Encens Lumière, for women and men, combines the smoky notes of incense with the petal-like sweetness of Freesia and Saffron flowers.

Givenchy – Gentleman Society EDP
Launch date: 2023.02
Perfumer: Karine Dubreuil-Sereni and Maïa Lernout
Givenchy redefines the gentleman with its new masculine fragrance, Gentleman Society, a bold statement for men who reinvent their own rules, and always act for better. A bold signature, a unique floral expression from wild narcissus that contrasts with the dark and intense woody facets.
Expressing the unique know-how of Givenchy, the fragrance is composed of exceptional raw materials. The fresh and aromatic notes of sage blend with wild narcissus absolute, harvested in the heart of France. A unique floral expression that contrasts with the dark and intense facets of a vetiver quartet from Uruguay and Madagascar. The essences of cedarwood and sandalwood melt with an addictive and sensual vanilla leaving a memorable trail behind. A deep and multifaceted Eau de Parfum for men.

Elie Saab – Elixir EDP
Launch date: 2023.01
Perfumer: Aurélien Guichard and Jérôme di Marino
The latest feminine opus by Elie Saab, the new Elixir fragrance is a love potion radiating sensuality. An oriental floral imagined as the love elixir of a powerful, eminently sensual and magnetic woman. At the heart of the note, inspired by Lebanon, a floral bouquet of orris is structured by the love accord, an olfactory creation recreating a very strong emotion around attachment and seduction. This particularly addictive heart is illuminated by a dazzling duo of neroli and mandarin. A carnal accord with ambery, balmy tones of myrrh and benzoin warms the note for an irresistible trail. To tell this new story of femininity, the bottle is faceted like a precious sphere to contain its bewitching elixir. Elie Saab Elixir is the captivating, deeply sensual signature of absolute femininity.

Burberry - Her Elixir de parfum EDP
Launch date: 2022.09
Perfumer: Maïa Lernout and Jérôme di Marino
A sensual, daring fragrance for women by Burberry. Transcending the adventurous spirit embodied by Eau de Parfum Her, this fragrance from the House is the latest chapter in the epic Her range. Created for those who dare to explore unknown lands, L'Elixir is perfect for free-spirited women eager to embark on a new adventure. Sensual, irresistible and free of all limits, it exudes an addictive personality. Élixir de Parfum Her for women is distinguished by emblematic fruity scents and a dazzling touch of red fruits and jasmine, punctuated by a bewitching note of vanilla and amber.

Matière Première - Crystal Saffron EDP
Launch date: 2022.09
Perfumer: Aurélien Guichard
Habanolide musk amplifies the contemporary, genderless character and aura of saffron. Ambroxan underlines its comfortable, almost addictive facet. Incense oil Somalia both accentuates the vibrancy and projection of saffron, and brings texture to the fragrance.

Burberry - Hero EDP
Launch date: 2022.08
Perfumer: Aurélien Guichard
Notes of fragrant incense and benzoin combine with an earthy base of cedarwood and pine oils. Presented in an intense oak-colored bottle with golden highlights. Burberry Hero Eau de Parfum, an intense, invigorating fragrance.

Matière Première - French Flower EDP
Launch date: 2022.03
Perfumer: Aurélien Guichard
Create a bouquet of tuberoses, using absolute and enfleurage of tuberose petals. Ginger Nigeria amplifies the whiteness of the flower. Chinese tea leaf essence and a green pear accord underline the vegetal character of this stalky flower.

Kenzo – Memori Nuit Tatami EDP
Launch date: 2022.03
Perfumer: Karine Dubreuil-Sereni
Nuit Tatami is part of the Kenzo Memori Collection, a collection of joyful and comforting Eaux de Parfum that invite you to enter the Tea House and relive Kenzo's olfactory memories.
Night falls, nothing moves in the house. Outside, the sky is adorned with stars, a time for dreams. The scent of tatami mats fills the room with a comforting aroma. Spiked with pink peppercorns, rice straw is enveloped in mellow amber musks. Nuit Tatami is the Eau de Parfum, for women and men, of the sweetest of dreams.

Kenzo – Memori - Soleil Thé EDP
Launch date: 2022.03
Perfumer: Jérôme di Marino
Soleil Thé is part of the Kenzo Memori Collection, a collection of joyful and comforting Eaux de Parfum that invite you to enter the Tea House and relive Kenzo's olfactory memories.
The golden light of long summer afternoons shines through the shoji*. At tea time, children delight in a magical sight: a flower blossoms in their cup on contact with the simmering water. A radiant interpretation of this poetic bloom, Soleil Thé is a musky floral Eau de Parfum, for women and men. Right from the start, ginseng tea exudes its energy. Infused with powdered iris, it blossoms in the light of white musk. A summer caress on the skin.

Elie Saab – Le Parfum Lumière EDP
Launch date: 2021.09
Perfumer: Francis Kurkdjian
An ode to elegance and radiant femininity, Elie Saab Le Parfum Lumière is an explosion of gold. The fragrance of a radiantly beautiful goddess, it pays homage to the exceptional light of the Mediterranean.
Elie Saab Le Parfum Lumière is a woody floral chypre, constructed like an Elie Saab dress whose golden finery is illuminated by the structure of a petticoat. Inspired by the olfactory signature of the first Le Parfum opus, Le Parfum Lumière is a generous, sunny bouquet of white flowers. An essence of mandarin and ylang-ylang burst forth in a golden beam of light. Jasmine absolute is illuminated by the freshness of orange blossom, then dressed in tuberose and gardenia. A modern woody accord with sensual facets finishes this floral ornamentation.