Our corporate logo "Square-T" symbolizes our wish to earn customers' Trust through Technology and Teamwork. The technology examined by the Flavor Division encompasses research and development as well as sales, marketing, procurement, production, and quality control. Every part of our business acts with a high level of awareness as professionals to add value to products and services and offer solutions to customers and earn their trust through teamwork. We embrace a global perspective as we create a future for food that has value, while always remaining inspired by our Japanese heritage.
As we explore where our next challenges lie, we take action with our gaze on the future.
Our goal is to offer our customers comprehensive solutions for the manufacture of their finished goods. We bring together technologies and product concepts with an understanding of global trends and consumers to create flavors that offer greater value.
Consumer Insights & Market Research (CIMR)
Through teams specialized in marketing and research in 15 countries, we develop and propose flavors rooted in market trends and consumer insights. These consumer insights even include needs that consumers themselves are not yet aware of. We approach needs with flavors as the focal point, and use the data obtained to develop flavors that we strategically connect to creation and proposals.
Drawing on the foundations of analysis, human science (physiological psychology), bioscience, formulation, and other core technologies cultivated in Japan, we collaborate with our flavor R&D departments in nine countries to pursue flavor creation, materials development, and application development.
We work in categories from beverage, confectionery, savory, bakery, dairy, and oral care. With materials as our core strength, we transcend categories to engage in innovative technological development, concept creation, and sustainable supply of finished goods.