Making it count: driving business growth thanks to better insights and renewed strategic partnerships
Takasago Consumer Insights & Market Research (CIMR) team provides extensive insights into consumer behaviors and knowledge in the food and beverage industry, globally. The team aims to establish a strategic partnership with internal/external stakeholders to drive insights and innovations. We leverage our in-depth understanding of markets and consumer insights to partner with cross-functional teams and offer innovative product concepts and flavor ideas.
Consumer Insights Hybrid Approach
The Consumer Insights Hybrid Approach is a cutting-edge toolbox that delivers insights into emerging consumer and market trends and product developments. With global insights, knowledge, and expertise in 25 countries, our fully integrated platform can support you in any region. Our coverage spans Asia, Australia, North America, South America, Europe, Middle East, and Africa.
Global Pulse TrendSeeds™
Our Global CIMR team has partnered with the Global Marketing team to establish an annual trend report. We leverage the “Global Pulse TrendSeeds™” approach to predict and identify emerging macro and flavor trends that impact the food & beverage industry and drive new product innovation.
Consumer Insights Digest
The Global CIMR team publishes the Consumer Insights Digest to share the latest trends and consumer insights on various topics relevant in the food and beverage industry. The digest showcases how we work diligently with cross-functional teams to tell a compelling story that embodies consumer insights and the latest market trends and offers customized flavor and technology solutions for your business challenges.
We are eager to help our customers to create new products that reflect actual new taste preferences and market trends. Our cross-functional team combines the insights and cutting-edge technology to create authentic, market-winning flavors for you which meet consumers’ expectations.