Notice of Update to "Consumer Insight Digest"
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Gen Z Priorities
This edition of “Consumer Insight Digest” focuses on Gen Z Priorities. As a generation that represents roughly one-quarter of the global population, Gen Z is drawing attention for its distinctive lifestyles, values, and purchasing behavior. In food and beverage, skin health stands out as one of the health benefits they prioritize, shaping choices in ways that differ from older generations. In this article, we explore the flavors that appeal to Gen Z, the health needs they value, and the factors that influence their purchase decisions to uncover key insights into their food and beverage preferences.