Vivid Flavors® Retroma®
Aroma That Extends the Flavor Experience
When we enjoy food or beverages, aroma is released in the mouth and travel through the throat to the nose. These aroma is known as retronasal aroma, and they play an important role in enhancing the perception of deliciousness and satisfaction.
Vivid Flavors® Retroma® is a flavor series that uses Takasago's proprietary patented technology to control retronasal aroma, delivering a richer, more satisfying flavor experience from the first moment of tasting to the lingering finish.
1. Recreating the Moment of Deliciousness
Takasago analyzes the retronasal aroma perceived when tasting real ingredients to identify the aroma balance that contributes to an authentic and delicious impression. This balance is then precisely recreated in flavors tailored to each application, enabling more vivid, authentic, and satisfying flavor experiences across a wide range of food and beverage categories.
2. Designing the Ideal Aroma Dynamics
Deliciousness extends beyond the first moment of tasting. It can be found in the comforting aroma that lingers after a sip of tea or in the evolving aroma released as fruit is savored. These changes in aroma over time is a key factor in shaping how delicious a food or beverage is perceived to be.
Takasago analyzes how retronasal aroma evolves over time, quantifying the behavior of individual aroma compounds, including how they disperse and how long they linger. Using these insights, we design flavors that recreate desired aroma dynamics. This allows us to enhance the initial aroma impact or tailor the timing of aroma release throughout consumption, depending on the product concept.