Global market developments and flavor trends that support your product development
Quickly grasping trends in diversifying markets is vital for fast-moving product development. Takasago’s global network is essential in finding, summarizing, and communicating recent trends and market developments to our customers. Having a multifaceted and multicultural understanding of the whole picture gained from information that can only be obtained locally is one of Takasago’s core strengths.
Global Pulse TrendSeeds™
Takasago leverages the Global Pulse TrendSeeds™ approach to gauge market & consumer pulse globally and identifies emerging macro trends that impact the food & beverage industry as well as flavor trends for new product innovation.
A multicultural and multinational team effort
For our annual report, Takasago’s global cross-functional teams, including marketing, consumer insights, and R&D, have gathered, analyzed, and summarized over 1000 data sources from over 30 countries to create a report summarizing all relevant macro and flavor trends for the beverage and food industry.
Macro Trends 2023
Emerging trends that broadly impact the food & beverage industry globally. These trends are influenced by dynamic changes in macro factors such as political and economic instability, environment, technology advancements, and demographic changes as well as consumer attitudes and behaviors related to physical and emotional wellness, planet health, and new product experiences.
Innovating in food & drink categories to address cost of living crisis and global resource scarcity.
Supporting product development that safeguards the health of the planet for the future.
Designing product solutions for a holistically healthier humanity.
Alternatives For The Planet
Introducing a more sustainable future thought plant-based products and alternative proteins.
Fuel My Mood
Offering mood enhancing food for consumers to eat better and feel great.
Generations Under Spotlight
Exploring the preferences and needs of increasingly influential generations (Gen Z, Gen Alpha & Seniors).
Inspiring new product development with foreign flavors. Rich and unexpected combinations are embraced.
Crave For Experience
Creating memorable experiences thought product innovation.
Escape From Reality
Enhancing experiences in digital communities - from E-Sports/gaming to the metaverse.
Improving food production and processing thought biotechnology, science, and AI.
Flavor Trends 2023
Latest flavor trends around the world that Takasago identifies based on consumer preference & interest and dynamic market activities. These flavor trends can help inspire new flavors & product innovation for the food & beverage category.
Fruit Flavors 2.0
Global fruit flavors add excitement and create multi-layered experiences in sweet and savory applications.
Flavor & Wellbeing
Health-minded eating, nourished with tasty flavor.
The use of botanicals continues to rise, adding an element of surprise.
Comfort & Nostalgia
Nostalgia-inspired flavors provide an emotional retreat, transporting us down memory lane.
Consumers are still turning towards indulgent foods, with many seeking indulgences that coincide with mindful eating.
Travel Through Flavors
Iconic regional global flavors can provide inspiration and discovery into adventurous and emerging flavors.
From Palette to Palate
Coloring your plate through flavors.
Immersive experiences provide adventure through flavors.
We are eager to help our customers to create new products that reflect actual new taste preferences and market trends.
This report is one example of how all the gathered knowledge is shared globally and combined with our technology to create authentic, market-winning flavors for you which meet consumers’ expectations.