Dubai, October 27–29, 2025 – Takasago unveiled its new concept collection, The Red Sun Collection, at Beautyworld Middle East 2025, one of the world’s largest beauty events.

With the theme of the fusion of “science and emotion” and “light and shadow,” the collection evokes the image of a red sun floating over the desert, conveying rebirth and energy inspired by Takasago’s Japanese heritage.

We introduced 12 innovative creations, including:

• Red Sun Fragrance Enhancer – a groundbreaking innovation that magnifies pleasure and longevity
• the majestic Kyphi of Kings and Suns – a golden elixir inspired by ancient incense rituals
• and 10 bold eaux de parfums bridging East and West

Each creation embodies Takasago’s unique artistry—a fusion of Japanese refinement, French elegance, and Middle Eastern opulence.

More than ever, Takasago stands at the crossroads of artistry and neuroscience, pioneering the future of fragrance through technology, sustainability, and desire.

Beautyworld Middle East is not just a showcase—it is a statement of Takasago’s essence: creativity, innovation, entrepreneurial spirit, and humanity.

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