TBR participated in the Household Summit 2025, held on September 10–11 in São Paulo, Brazil. The annual event brings together formulators, chemists, marketers, and industry leaders in the home care, sanitizing, and auto care sectors to explore the latest in technology, innovation, and market trends. This year, over 200 professionals from more than 70 companies attended the summit.
Key topics included:
•    Technological advancements in household cleaning products
•    Sustainability and the demand for eco-friendly solutions
•    Emerging market trends
•    Networking and knowledge exchange
TBR presented the theme “Emotional Memory”, introducing six fragrances applied in Concentrated Scented Cleaner and Reed Diffuser formats. The presentation highlighted the powerful link between scent and memory, emphasizing how fragrances can evoke emotions and enhance sensory experiences. Designed with modern perfumery trends in mind, the fragrances aim to bring olfactory innovation to the household category

 

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