A disruptive Multi-Modal Approach to Measurement
Designing emotion through memorable scents: Measuring the effects of scent on human physiology and psychology
Our mission and purpose is to bring wellness into scent, and we will continue to nurture further developments over the coming years.
Our fragrances are created for brands that want to provide more holistic solutions to consumers’ complex emotional needs, with a focus on the latest advances in fMRI techniques and multisensory experiences.
Mastering wellbeing & mindfulness
Our passion for wellbeing is anchored in our culture. Today more than ever, wellness is a core consumer priority; we have a range of approaches to understand how consumers’ moods and wellbeing are influenced by fragrance.
Collaborations with a broad range of brand owners, from fine perfumery to home and personal care applications.
Using conversation & observation, along with novel study designs and (increasingly) computing power/Ai-T-Aroma®.
Analysis of the impact of fragrance on the structure-function of the brain, the nervous system and related body responses.
Building on a decade of investment in fMRI to understand how scent can trigger emotions (joy, love...)
Analysis of sensory perception in reaction to physical stimuli and how perception can alter behaviors.
As relevant for functional needs as improving wellness (sleep, stress...)