Consumer Insight Market Research

What do consumers like? How do we create fragrances preferred by the consumers?
This is our never-ending task of primary importance.

We are exerting massive effort on a global scale to achieve this goal, using our original statistical techniques. TAKASAGO introduces consumer preference survey techniques, which is useful for the evaluation of fragrances. It can provide information on the consumer preferences on a range of market products, trends in fragrances, etc.